I want to complement you on the high quality work you did creating a memorable video for ORT America's Inaugural Convention in April 2007.

You did a wonderful job helping us remember our past and honor our future with a high quality video. It was well received by the over 300 people who attended the convention and provided the tone that made the entire convention a success.

Sarina Roffé
National Director of Communications
ORT America

What can video do for my organization?
Showing someone what your non-profit does is much more effective than merely telling them: it’s as simple as that. Video allows your audience to feel the need that your organization addresses and to experience the results of your organization’s good work. It gives you the opportunity to educate your audience and inspire them to act in ways that no other medium can. And genuine enthusiasm passed from one friend to another is the most powerful way to build support for your cause, as a video embedded in just one Internet blog reaches thousands of people on your behalf or a passed-along email video becomes viral.

Where will people see my video?
Everywhere! On their DVD player, on your web site, on video-sharing sites, projected onto a big screen at your presentation or conference, through banner ads that you place on other web sites, and on your supporters’ web and blog sites when they embed it or download it and share it with their personal on-line network.

Your video is designed to be integrated easily into your website, and it’s also designed to be widely and easily distributed beyond your website. And if you’re not all that comfortable with the technology, don’t worry; we can help to distribute your video so that it will have the greatest impact.

What kinds of videos can we produce?
If you can think of it, we can produce it. Whether you need a video that will bring your message to new audiences or to communicate with people who already believe in your organization, we can help.

Reach out with a fundraising video that shows your organization in action and includes testimonials from those who have benefited from your efforts. Affect public policy with an advocacy video that partners with an online petition to make a powerful case for your issue. Orient new volunteers with a training video that focuses their enthusiasm for continuing your mission. Inform news organizations about your accomplishments with a video news release to accompany your press release. Pay tribute to your members or constituents with an awards banquet video that honors people who are special to your organization.

Whether you are looking for a short-form Internet video, a multi-segment DVD highlighting different aspects of your non-profit, or a full-length documentary film, we customize our approach so that you get a product that is sure to have the impact that you want with the people you want to reach. And we guarantee that whatever type of video we produce for you will generate content that you can use and re-use in a variety of formats for future projects.

How does the process of producing a video work?
Every video tells a story and every story begins with an idea. Effective videos, like effective storytelling, have a structure and an emotional grab. Our process begins by helping you to develop your idea and shape it so that it will be effective in reaching your target audience - making them feel as well as think. Once we know precisely what story we’re telling and who we’re telling it to we begin production – shooting video and assembling other audio visual elements. Then we edit the material, review and revise it with you, and finally provide you with a finished video that tells your audience a story about your organization that will move them to take action.

Being based in both New York City and Washington, DC makes it easy for us to get to your East Coast location. And thanks to the wonder of Internet technology it doesn’t matter if you’re in Port Washington or Puerto Villarta: nearly all of our collaborative efforts once we’ve filmed can take place online.

How much does a video cost and how long does it take to produce?
Both video technology and Internet distribution make it faster and more cost effective than ever to produce a video. We use the latest digital video production tools to produce high quality videos while working at nonprofit rates, and work closely with you to match the scope of your project to your budget.

As part of an overall media strategy, we can repurpose and reconfigure the same video material for different audiences and tailor it to various platforms – meaning that with just a little bit of editing, you can use most of the same material for both a 30-second commercial-style video and a longer, more in-depth piece. Call us to discuss the specifics of your project and budget and we will be happy to quote you a price.